"The Brothers in Arms Memorial honors the courageous alliance between Indian and Canadian soldiers who fought together in World War I. This project showcases a powerful visual identity and campaign designed to bring their story to light, build emotional connection, and inspire remembrance through branding, media, and community engagement. We also developed a fully responsive website to share their history in an accessible and impactful way."
Kyuri Park, Owen Zhang, Ishan Mehra, Tina Yam, Roy Sit
2025
The Brothers in Arms Memorial is about honoring the deep connection between Indian and Canadian soldiers who fought side by side during World War I. Our goal is to bring their stories to life through a powerful brand identity and a compelling marketing campaign that raises awareness, drives donations, and ensures their sacrifices are never forgotten.
Age Range: 20-65
Gender: All
Location: Canada, India
Occupation/Industry: History enthusiasts, military personnel, educators, and nonprofit supporters
Education Level: All
Psychographics: People who value history, remembrance, and supporting meaningful causes.
Age Range: 13-40
Gender: All
Location: North America
Occupation/Industry: Sports, leisure, construction
Education Level: All
Psychographics: Active and health-conscious individuals who enjoy refreshing, energizing beverages. They seek convenience, bold flavors, and products that complement their active lifestyle.
Use a neutral and sepia-toned palette reminiscent of aged documents and wartime photography to create an immersive historical experience.
Incorporate classic serif typography and balanced layouts to evoke a sense of reverence and remembrance.
Blend archival imagery, textured backgrounds, and subtle animations to foster a deep emotional connection with the audience.
The logo consists of a symmetrical emblem combined with a serif typeface. The emblem features a circular floral-inspired design with a central maple leaf, reinforcing the brand’s heritage and elegance.
A classic serif font is used for "BROTHERS IN ARMS MEMORIAL" to maintain a timeless and formal appearance. Font scaling ensures readability at various sizes.
The logo is optimized for various display sizes, with the ideal web usage being 220px x 87px. It maintains clarity even at a minimum size of 154px x 61px. Proper whitespace around the logo enhances visibility and balance.
The logo is designed in a monochromatic black-and-white scheme, ensuring high contrast and versatility across different backgrounds and materials.
The website’s design brings together vintage charm and modern functionality, resulting in a distinctive and meaningful user experience. Aged paper textures used throughout the background, form elements, and heading boxes help establish a nostalgic, historically rich atmosphere that reinforces the site’s theme. These stylistic choices are complemented by practical design decisions that prioritize accessibility and readability, including adjustable font sizes and screen reader compatibility. Every visual and interactive element was carefully considered—from the thoughtful placement of media to the clear organization of content—to ensure the site remains both engaging and easy to navigate. Overall, the project successfully balances aesthetic storytelling with user-focused design, offering visitors a visually immersive and functionally inclusive experience.
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