"I rebranded the makeup brand Elin and introduced its skincare line, MOISTURE BARRIER. Designed for young women in their late teens to early twenties, the brand embodies feminine elegance and sophistication while celebrating natural beauty. With high-quality, gentle formulations, MOISTURE BARRIER enhances and nurtures the skin, reflecting the youthful vibrance and confidence of its audience."
Kyuri Park
2024
MOISTURE BARRIER aims to provide young women with high-quality, gentle skincare solutions that enhance their natural beauty while promoting a sophisticated, youthful glow. The brand focuses on hydration, skin protection, and long-term skin health, ensuring that users feel confident and radiant every day. Our goal is to establish a skincare line that is both effective and luxurious, resonating with the aspirations of our target audience.
Age Range: 16 - 25
Gender: Primarily female
Location: North America
Occupation/Industry: Students, young professionals, beauty enthusiasts
Education Level: High school, college, or early career stage
Psychographics: Trend-conscious, socially active individuals who value skincare as part of their self-care routine. They seek high-quality, gentle, and aesthetically pleasing products that reflect their youthful and sophisticated lifestyle.
Age Range: 16 - 25
Gender: Primarily female
Location: North America
Occupation/Industry: Students, young professionals, beauty enthusiasts
Education Level: High school, college, or early career stage
Psychographics: Trend-conscious, socially active individuals who value skincare as part of their self-care routine. They seek high-quality, gentle, and aesthetically pleasing products that reflect their youthful and sophisticated lifestyle.
Utilize soft, feminine tones (#FF8888, #FFC7C7, #201D26) to create a vibrant and feminine brand identity.
Ensure typography and visuals align with the brand’s delicate and modern aesthetic, using a refined cursive font for the logo.
Maintain clean layouts, subtle design elements, and an intuitive user experience to enhance brand clarity and appeal.
The "elin" logo is styled in an elegant cursive script font with a floral accent, enhancing its delicate and premium aesthetic.
The primary colors include #FF8888 (soft coral), #FFC7C7 (blush pink), and #201D26 (deep charcoal) to evoke warmth, femininity, and luxury.
The "elin" logo maintains clarity and visual balance across various sizes, from 0.25 inches to 2 inches, ensuring consistent branding across digital and print media.
The Elin skincare package design blends elegance and functionality to reflect the brand’s commitment to natural beauty and high-quality ingredients. The minimalistic yet sophisticated design uses soft pastel colors and modern typography to create a premium feel. The product containers, such as the moisture barrier sleeping mask and the moisturizing toner, are sleek and easy to use, with clear labeling and intuitive packaging. The use of natural wood textures on some packaging elements adds a touch of organic charm, while the vibrant floral imagery reinforces the fresh and rejuvenating essence of the product line. The overall design communicates a sense of purity, simplicity, and care, perfect for consumers looking for luxury skincare with an eco-conscious twist.
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